Laneige Cosmetics Most Recognizable Korean Brand in China

Laneige, a Korean cosmetic brand by Amore Pacific, beat out competitors for brand awareness about Korean products among Chinese consumers, according to the Korea Trade-Investment Promotion Agency.

Some 12.2 percent of 2,194 respondents in a survey in 10 major Chinese cities picked Laneige.

Six out of the 10 most recognized Korean brands were popular cosmetics, with Mamonde and Sulwhasoo, two more Amore Pacific brands, in fourth and fifth place, The Faceshop in sixth place, Etude in eighth place and Charmzone in ninth place.

Korean products were mostly praised for their quality.

Just behind Laneige was Hyundai Motor in second place. Samsung Electronics mobile phones came in third.

Lock & Lock containers came in seventh place, and Nongshim, Korea's largest processed food manufacturer, ranked 10th.

Cosmetics are also the most popular item among Chinese tourists visiting Korea, according to the survey, followed by clothes, fashion accessories, processed food and health food.

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Tag, You’re It, Girl! Go Cremesheen Crazy for Less With the $39.50 The It Girl Trio by It Cosmetics

Wearing Under the Mistletoe gloss from the new $39.50 The It Girl Set by It Cosmetics

And here I was, thinking that in order to be an “it girl,” I was going to have to travel to a parallel universe, one where it’s hip to have spinach stuck in your teeth (And it’s always the teeth on the upper left side… Why?!), wear clothes covered in three pounds of cat hair and have an overabundance of hair roots in desperate need of a dye job.

Not so. If the new $39.50 The It Girl Set by cruelty-free It Cosmetics has any say in the matter, all of us can be it girls (or boys!) together.

The It Girl, by It Cosmetics ($39.50)

“Power to the it girls!” she shouted, before reading the names of the limited edition shades in the three-piece set aloud.

Her feline sidekick appeared disinterested.

“Listen, Tabs,” the girl continued. “There’s pale pink Snow Bunny, pinkish brown Joy to the World and berry Under the Mistletoe. Which of these my-lips-but-better colors do you like best on me?”

The cat sneezed, then spontaneously licked his paw.

“Anyone? Bueller?”

Tabs may not have an opinion on these three sheer, creamy glosses (he’s partial to bling, after all, and none of them are vibrant or sparkly), but I bet RyGos would. Because he’s fabulous like that, obvs.

From the left: Snow Bunny, Joy to the World, and Under the Mistletoe

On my lips, they feel like how I imagine it feels to snuggle in the crook of Ryan’s arm…with his smooth, soft, non-sticky skin lightly caressing my cheek.

His biceps would taste and smell faintly of vanilla…

Yes, I would test them with my tongue.

If thou speaketh the language of MAC, then these glosses feel a lot like the MAC Cremesheens, with a similarly lightweight, comfortable, moisturizing formula.

Joy to the World

Sadly, they don’t last as long on my lips as I’d like. I find myself having to reapply them after 2-3 hours, and I think I’d like them more if they were more pigmented, but they have other things going for them to offset that.

More than mere glosses, they contain collagen, hyaluronic acid and peptides, like an anti-aging lip serum, and as a gal on the cusp of her fortieth birthday, I appreciate that.

Snow Bunny

If you don’t mind the light pigment or lack of glittery pizazz, this $39.50 trio is a great deal. All three glosses are full-size 0.11-oz. tubes ? tubes that normally sell for $24 each!

For a limited time, The It Girl Set is available now at It Cosmetics counters, Ulta stores and online.

PRICE: $39.50
AVAILABILITY: Limited edition, available now at It Cosmetics counters, Ulta and online
MAKEUP AND BEAUTY BLOG RATING: B+

Your friendly neighborhood beauty addict,

Karen

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