The Seoul Metropolitan Government introduced 20 taxis for six months on Tuesday themed on Proro the Little Penguin, a popular cartoon character.
The aim is to improve the image of taxis and make the experience more fun for children and adults passengers alike.
A taxi decorated with the image of the character from the popular animation "Pororo the Little Penguin" /Courtesy of the Seoul Metropolitan Government The image of taxis in Seoul, as elsewhere, has been marred by some grumpy, unhelpful drivers who refuse to take passengers. But the Pororo taxis are supposed to change that.
The fare is the same as for ordinary taxis, and they can be reserved online via a public service booking website (http://yeyak.seoul.go.kr) at least seven days in advance.
